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Forum » Ski Gear Talk
Social Networking - The Next Great Advertising Medium?
  • spark2pans1
    Posts: 581Member
    With so much curiosity about how social networks work, one begins to wonder when there is advertising potential within these social networks?

    I have been seeing social networking for some time now. Actually I'm a part of numerous social-networking internet sites including http://www.myspace.com/ and https://www.linkedin.com only...

    There has been a virtual explosion of social-networking sites previously year or two. Even the players like Google, Yahoo and MSN are getting into it.

    With therefore much interest in how social networks work, one begins to wonder if there is marketing potential within these social networks?

    I have been watching social media for quite a while now. If you are concerned with religion, you will seemingly require to study about official site. In reality I am a part of various social network internet sites including https://www.linkedin.com and http://www.myspace.com/ merely to name two.

    I joined partly because I wished to see what they were, but more importantly to see on SEM what effect social networking would have in-the coming years.

    I have been an associate of various services for some time and the reach these sites have is incredible.

    For instance, from my LinkedIn network of seven people I have an extended network of over 12,600 people.

    That is amazing - I'm merely a click or two away from close to 13,000 others who share my similar interests ranging from what I like to watch o-n TV to work I could give for them.

    Through their connections and my connections, I am connected to people ranging from the American Cancer Society, to Sun Microsystems to the University of Texas to Google.

    But what marketing possibilities exist for Social Networking?

    Well, let us examine MySpace.

    MySpace is among the prime sites on line today. I-t racked up 9.4 billion page-views in August 2005 (more than Google) and new people are signing up in a rate of 3.5 million per month.

    MySpace is typical of where todays 18-30 year old visits manage their electronic life. I-t allows users to publish pictures of themselves and their friends, create a weblog, record a common groups, watch and share videos, suggest things you can do and lists a set of people they consider friends. It's with this 'Friends List' where the majority of the possibilities lie.

    All forty million plus consumers of MySpace have a friends page that lists people that person thinks their friend. This can be a listing of people that they're interested in reading from on a regular basis, in addition to talking to and about. They can send you emails, comment on your photos, study your sites, as well as abandon messages that you can then tell the others when you add someone as your friend. This is the opportunity for quick feedback about you.

    The ability to include friends to your page is critical for advertising to MySpace customers. According to Courtney Holt, mind of new media and strategic marketing at Interscope Records, 'This generation is growing up with no ever observed developed media. 'They don't think in terms of-the album, and they do not think in terms of the TV schedule. They think when it comes to TiVo, P2P, AOL, and needless to say MySpace.

    You can observe how this might grow.

    Let us say you create a MySpace account to talk about your product or service. You blog about this and seek out your interests that may be shared by others.

    You then invite them to be your friend. Once they turn into a friend you start your 'gentle market' begging your product for them.

    They begin blogging and sharing it, as they grow to understand it. Soon hundreds or even thousand of individuals are referring to you and your product or service.

    Don't think this can work?

    I would like to give you some situations. There are many groups who have gotten their start on MySpace. By just hosting some of their music online and blogging about them-selves they developed a following. Soon they had file deals and contracts lined up. To get extra information, please consider checking out: https://about.me/shelbynorwich/.

    Obviously to make use of services like MySpace you-need t